A data-rich, location-based, digital solution for parents to find family friendly destinations. So whether they're looking for buggy-friendly cafés, emergency diaper changing, soft-padded play areas for toddlers, WowMum's got it covered.

I have been in charge of the entire creation process, from concept, user experience design, creative direction on branding, communications, and UI, data collection module prototype, talent sourcing, requirement analysis, to digital production.

We've had the privilege of announcing the development of WowMum on stage at the celebrated WIRED tech conference. The app has since then received attention from mainstream media including BBC Radio, the Guardian tech blog, and London Evening Standard.